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Minister of State for Tourism and Sport, Brendan Griffin today announced ‘Call of the Wild’ (details below). Photo: Valerie O’Sullivan
MINISTER of State for Tourism and Sport, Brendan Griffin today announced ‘Call of the Wild’, a joint initiative between the Department of Transport, Tourism and Sport, Fáilte Ireland and Tourism Ireland.
The new initiative aims to give Kerry people on the Wild Atlantic Way the opportunity to have their hidden gems included in a global social media campaign, while at the same time highlight to their own social network the beauty of the locality as a holiday destination.
Over the coming weeks, locals from along the Wild Atlantic Way will be called on to share photos and videos that showcase the beauty of the West Coast on social media using the hashtag #MyWildAtlanticWay.
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The best photos and videos will be shared by Tourism Ireland on its social platforms with millions of potential holidaymakers around the world (Tourism Ireland has around 4.3 million Facebook fans worldwide, almost 500,000 followers on Twitter and 425,000 followers on Instagram). Everyone who gets involved will have the chance to win a 2-night getaway along the Wild Atlantic Way.
Minister of State for Tourism and Sport, Brendan Griffin, commented on the ‘Call of the Wild’ initiative: “This is the first of a number of regional tourism initiatives made possible due to the increased funding in tourism. From stunning landscapes to exquisite food, there are many hidden gems along the Wild Atlantic Way known to locals, but undiscovered by the rest of the world. We are asking local people along the Wild Atlantic Way to share their own ‘hidden gems’ with the world and help spread the word about the beauty of the West Coast by sharing their own photos or videos on social media using the hashtag #MyWildAtlanticWay.”
To launch the initiative, Fáilte Ireland have teamed up with eight sporting legends from along the Wild Atlantic Way, from Aidan O’Mahony in Kerry, Orla Finn in Cork, Podge Collins in Clare, Michael Murphy in Donegal, Róisin Upton in Limerick, Lee Keegan in Mayo, Alan Cawley in Sligo and David Collins in Galway.
Each ‘Call of the Wild’ ambassador will share some of their favourite destinations in the region across their social media accounts, encouraging their followers to follow suit and share their own favourites.
Share your Wild Atlantic Way hidden gems using the hashtag #MyWildAtlanticWay before October 31 for your chance to have your photos and videos be part of a global promotional campaign.
