Chamber Proposes New Signage, Branding And Merchandising Ideas

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A draft design for a new sign to be erected on approach roads into town.

TRALEE Chamber Alliance is looking at new ways to promote the town with a number of ideas in merchandising, branding and road signage.

Paul Ruane, who led the marketing team in designing the new Tralee brand, outlined these ideas at the launch at Siamsa Tíre yesterday.

Shops will be supplied with stickers of new Tralee brand and encouraged to put them on windows and doorways.

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They will also be supplied with a logo pack on request, where they can use the logo on any stationery or on shopping bags if they wish.

Representatives from the Chamber also met with Kerry County Council this afternoon about introducing signage with the new branding on the approach roads to Tralee and great progress was made.

Ideas for merchandise.

Paul Ruane also showed preliminary designs for merchandise which could be sold to tourists visiting the town.

He said many tourists pick up t-shirts or other merchandise when they visit a town or city as a souvenir, so there are revenue opportunities for retailers and also for the Chamber who would reinvest any money earned into promoting the town.

The Chamber is to consult businesses on whether mugs, t-shirts and keyrings could be sold at shops. There in also a voucher scheme in the pipeline which will be launched in the coming weeks.

One Comment

  1. Matty O'Leary says:

    For most natives of Tralee, the true symbol is of Tralee is of course the rose?

    I have seen Tralee Institute of Technology go down this road with a Viking style row / sail boat with a shooting star above and a capital “T” displayed on its sail.

    O.K. Tralee has a “T”, so what!

    To be honest I feel, his design is a drop of the ball.

    I know the rose of Tralee festival have a lovely triple headed spiral rose as their symbol.
    So, why could the town not have a single headed rose as its symbol. The colours could have been the County colours as Tralee is the capital of Kerry!

    It just seems a bit remedial to focus on the first letter of Tralee, “T” as a meaningless symbol which seems to have stared with the towns Institute of Technology!