Here’s What The New Kerry Brand Identity Looks Like

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A NEW brand identity has been launched today which will be used to market Kerry at home and abroad.

One of the promotional images to be used to brand Kerry.

With the theme of ‘Kerry – Your Natural Escape’ – the Destination Kerry brand includes icons, imagery and messaging for use on all multiple platforms and highlights some of the top attractions and characteristics which attract visitors to Kerry as well as promoting the unique visitor experience on offer.

The new brand – which is one of the key actions in the County Kerry Tourism Strategy and Action Plan – was launched at Killarney House by the Minister of State at the Department of Transport, Tourism and Sport, Brendan Griffin TD.

Describing the launch of the new brand identity as a hugely significant day for Kerry, the Cathaoirleach of Kerry County Council, Cllr John Sheahan, said that the unique visitor experience was very coherently encapsulated in the brand identity and taglines.

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“Kerry is one of the most colourful, natural and cultural regions in Ireland. It is an inspirational place that stimulates all the senses with the breath-taking beauty of its majestic mountains, picturesque lakes and rivers, a dramatic coastline, and traditional towns and villages.

“Greeted by a warm-hearted, famously friendly and lyrical people, visitors are treated as guests, as they enjoy natural beauty and a diversity of experiences that surprise, charm and above all, make them feel personally welcome,” said Cllr Sheahan.

Council Chief Executive, Moira Murrell, said the development of a strong brand identity for Kerry is an objective of the County Kerry Tourism Strategy and Action Plan which was published by Kerry County Council in 2016.

“This is a very significant day for the county and is the first occasion on which Kerry will have a strong and coherent brand identity for the purpose of promoting and marketing Kerry to a national and international audience.

“Marketing and promoting our wonderful county is absolutely critical in a competitive international market. But to do that, you need to have a very clear, attractive and resilient brand which stands out from the crowd. I believe that the new Destination Kerry brand will give us great additionality from a marketing perspective and complement other well-known brands like the Wild Atlantic Way. It provides us with the tools to promote Kerry to a national audience within Ireland and to an international audience overseas,” she said.

The brand icons, which will feature on marketing material and all media platforms incorporates the county’s iconic and significant features and characteristics including scenery and landscape, arts and culture, sport and recreation, dining, the Irish language and more. Brand guidelines are being issued to the local tourism and hospitality sectors.

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