Kerry Fashion Week Producers Decide Not To Go Ahead With Event

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KFW organisers Paul Ruane (second right) and Orla Diffily (right) at the launch of Kerry Fashion Week last year. They will not be producing the event this March. Pic: Barry Murphy Photography

THERE was disappointing news for fashion lovers in the county yesterday when it was revealed Kerry Fashion Week would not be going ahead this March.

The announcement was made on the KFW website citing the “considerable costs” involved as the reason for the event not being produced. The event was organised by PR expert Orla Diffily and Paul Ruane of Midpoint Creative and their team and drew national interest for fashion interests in the  county over the past few years.

The statement read:

“After many months of careful deliberation, we regret to announce that we will not be producing the annual KFW and the KFW Irish Fashion Industry Awards in March 2017.

As you know, we were committed to producing KFW to the highest possible industry standards and providing an affordable platform for the many emerging brilliant young talents within our Irish fashion industry.

Over the past 8 years we had the honour of showing many of Ireland’s top fashion designers early in their careers as well as new collections from the Industry’s most commercially successful talents.

We were also vocal in our support of the wider fashion industry and expanded our event to showcase boutiques and retailers as well as stylists, models, hairstylists, MUA’s, photographers and bloggers. 

Unfortunately, the considerable costs of hosting and producing KFW and the KFW Irish Fashion Industry Awards to the highest standard is not currently sustainable through our only two revenue steams – tickets sales and sponsorship.”

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