Greenway Projects To Be Named ‘Kingdom Of Kerry Greenways’

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Photo: Domnick Walsh

THE new greenway projects in County Kerry will be known and branded as the ‘Kingdom of Kerry Greenways.’

At a meeting of Kerry County Council today, councillors were presented with naming options and brand concepts for the two greenway projects which are due to open this summer.

The Tralee-Fenit and Listowel-Abbeyfeale greenways will be open to the public in the coming months.

The decision on the name of the greenways follows a stakeholder survey in relation to the two north Kerry projects which was undertaken by Kerry County Council, Fáilte Ireland and local community and business representatives.

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The survey highlighted the importance of greenways as amenities for the local community as well as their role in attracting visitors to the county.

Groups and individuals along both routes were surveyed to inform the creative process and to aid the development of distinctive branding and marketing by Zinc Design Consultants.

“The naming process was undertaken in conjunction with Fáilte Ireland. The aim of the process was to select a name for the Kerry Greenways that is distinctive, appealing, and attractive to a local, domestic and international audience,” said Niamh O’Sullivan, Head of Kerry County Council’s Tourism Unit.

“This process resulted in a wide variety of names being suggested with two names being shortlisted for consideration. The name will act as an overarching or collective name for new greenways and will apply to other greenway projects in Kerry in the coming years,” she said.

Following today’s meeting, the consultants will further refine the branding and design concepts in advance of the opening of the Tralee-Fenit and Listowel-Abbeyfeale greenways over the summer.

The Cathaoirleach of Kerry County Council, Cllr Jimmy Moloney welcomed the decision: “It is really exciting to see the design and branding concepts for the greenways coming to fruition. This is an important part of the process.

“Choosing an overarching name such as ‘Kingdom of Kerry Greenway’ allows us to seamlessly integrate future greenways into the marketing and branding of all greenways in Kerry.

“I want to thank all of the stakeholders who engaged with the consultation phase and I look forward to seeing the final brand being produced very soon,” he said.

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