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Kerry Tourism Industry Federation launching the summer campaign at the Tralee canal near Blennerville (L-R) Pat O’Leary (KTIF Chairperson), (Back row) Michael McCarthy-Larkin (KTIF Secretary), Mary Mc Quinn (O’Connell Marketing), John Edwards (KTIF Board) (Front row) Michele King (KTIF Marketing Committee), Colette O’Connor (KTIF Board). Photo by Dermot Crean
MEMBERS of the Kerry Tourism Industry Federation (KTIF) came together at the Tralee canal near Blennerville Windmill on Monday to celebrate the launch of the new Discover Kerry summer campaign which encourages visitors to uncover a side of the Kingdom that they may not have known about.
From beach trippers and toe dippers to hill climbers and trail finders, the campaign covers all that there is to see and do right across the county.
With such a stellar reputation for tourism both nationally and internationally, Discover Kerry is showcasing the county’s wide-ranging tourism offerings including recognisable landmarks and lesser-known attractions offering truly unique experiences.
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To help visitors unlock the magic of Kerry, Discover Kerry have created 7 handy pocket guides to help visitors to explore the Kingdom and a summer Spotify playlist, as well as a wealth of travel inspiration on their website and social media platforms.
Their events guide is also packed full of events and festival listings right across the county as the lively gig scene builds into the summer.
KTIF Chairman Pat O’Leary, said that “the 2022 tourism season has started very strongly with occupancy for June pacing 48% ahead in occupancy compared to last year and July and August also showing strong growth and demand across the whole County of Kerry.
“This year’s visitors include Domestic and International with strong indications that many Irish people will once again holiday in Kerry as well as so many friends and families reconnecting with breaks away together.”
“To this end, the Discover Kerry marketing summer campaign developed by O’Connell Marketing for KTIF with the support of Kerry County Council and Fáilte Ireland has been crucial if we are to sustain the visitor numbers of the past two years while leveraging International business with the overall goal of returning visitor numbers to the Kerry of 2019 levels. We are delighted to present this new campaign highlighting the unique experiences through sight, sound and taste which features easily downloadable guides across County Kerry as well as a Spotify playlist that visitors can listen to while exploring the Kingdom.”
For more on the campaign click on www.discoverkerry.com/en/summer-in-kerry/
The launch of the summer campaign also served as a double celebration as Pat O’Leary, who is the former Managing Director of Liebherr received the Lifetime Achievement Award for 2022, at the Business Leaders’ Gala Dinner and Awards which took place on May 12th.
