New Tralee App Launched For Locals And Tourists

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Launching the new Tralee App at the Manor West Retail Park roundabout were, in front; Ken Tobin, Tralee Chamber Alliance, Michele King of The Rose Hotel and TCA and Minister Brendan Griffin. At back; Declan Murphy of Fáilte Ireland, John Griffin of Kerry County Council, Siobhan Donnelly of Cara Credit Union, Darach O’Flaherty of Booniverse, David Scott of TCA, Pa Laide of Cara Credit Union, Derek Rusk of Cara Credit Union and Paul Ruane of TCA and Midpoint Creative. Photo by Dermot Crean

TRALEE has launched a new app that will help locals and tourists make the most of the town and surrounding areas.

The new phone app, was officially launched on the Google Play Store and Apple App Store this week, and has an extensive number of sections covering topics including shopping, local attractions, event tickets, walking trails, self-guided tours, useful contacts, as well as places to stay, eat and drink.

It is anticipated that the app will encourage people to explore Tralee more all year round and support businesses in the entire town.

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Ken Tobin of Tralee Chamber Alliance said: “We are excited for what this App is going to offer and has huge potential as people get used to using the ticketing system for local events, special offers, things to do and online trading for local shops. Through this App you’ll discover things you never knew about Tralee.”

Speaking at the launch, Colin Hanley of the Galway-based Boon Agency (the company behind the development app) said “as the different phases of the app are rolled out, it will also offer additional sections, including in-app purchases, a clubs/schools section, local alerts and the ability to pre-book digital tickets for events taking place in Tralee.”

“Our brief from the Chamber was to develop a digital infrastructure that businesses can plug into without having to develop it themselves, and to create a useful engaging online experience that makes it easy for people to do business in Tralee and turn visitors on the app into customers for local businesses” said Mr Hanley.

Ken Tobin confirmed that along with months of development hours from the team in Tralee Chamber and the Boon Agency to date €15,000 has been invested in the development of the App for Tralee, with support being provided by Cara Credit Union, McCarthy Insurance Group (MIG) and Kerry County Council’s Community Support fund.

Michelle King of the Rose Hotel & Tralee Chamber Alliance said; “We have been incredibly impressed with how the App delivers on the Trails and Tourist Guides in and around Tralee, which will allow visitors discover the history, culture and things to do around Tralee in their own time all year round. Through this App, we can promote Tralee as a great place to visit, shop in and stay.”

Suzanne Ennis of Cara Credit Union welcomed the App, saying it was now up to the local community to buy into the app to make it work. She said; “this presents a great opportunity to support local businesses all over the town, and the public should download the App and make the most of what Tralee has to offer.”

Tralee Chamber Alliance will continue to work alongside the Boon Agency to update the App on a weekly basis and onboard new businesses, and the intention is that businesses all over Tralee will be given access to update their own elements of the App including the sale of tickets to events and attractions, and as the App will soon incorporate a ‘click and collect’ function for local businesses the App is expected to generate significant interest from a new generation of avid shoppers and visitors to Tralee.

The ‘Tralee’ App is available for download from both the Google Play and Apple App stores now free of charge.

One Comment

  1. Very interesting but what is the name of the app?

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