Sponsored: Toyota Is Kerry’s Best-Selling Car Brand So Far This Year

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TOYOTA has taken the lead as Ireland’s best-selling car brand with a 15% market share in January 2021, a key selling period for the car industry.

Driven by an invigorated demand for low CO2 emitting, environmentally sustainable cars, Toyota has three self-charging hybrid models in SIMI’s list of top five new car purchases last month and has the lowest average CO2emissions of 86.49g/km.

Toyota, which has both the widest range of low emissions cars in Ireland and sells more electrified cars than any other brand, exited the diesel passenger car market in 2018 and since then has been leading the charge from heavier polluting vehicles into electrification.  In January this year, 93% of all Toyota sales have been hybrid.

In powertrain terms, hybrid has had a significant year-on-year market share increase with a 42% jump in popularity, and now accounts for almost 20% of the entire new car market. This growth has been achieved without any cost to Government given there are no incentives on new hybrid purchases.

In contrast, the demand for both pure petrol and diesel powered cars has dropped, with diesel falling further than any other powertrain with more than a 13% decrease compared to January 2020.

Toyota was the top selling car brand in Kerry in January with 84 units sold.

Commenting on the January market numbers, Tim Kelliher, Kellihers Toyota said; “The preference for self-charging hybrids continues to go from strength to strength. Considering overall market penetration for hybrid cars was at 5.5% just three years ago, the consumer mindset shift towards more sustainable motoring is really gathering pace now and the tide is starting to turn against higher emitting vehicles like diesel.

“While Toyota has been pushing the sustainability agenda for more than 20 years, it feels like Ireland is finally coming tothe crossroads and starting to tip things in the favour of our planet. However, with diesel still accounting for almost 37% of the market it’s clear that we still have a long journey ahead of us, despite the promising growth in both hybrids and BEVs.

While trading conditions continue to be challenging due to Covid-19 and the industry at large has seen a 17.8% drop on new car registrations compared to January 2020, Toyota’s Irish market share remains relatively in line with how it started last year and we all hope trading conditions return to normal in the not too distant future .

Check out the full Toyota range at www.kellihers.ie

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