Survey To Help Find Ways To Provide Opportunities For Retailers In Tralee

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Ken Tobin.

RESEARCH has been ongoing in Tralee for the past number of months by IT Tralee students as part of a project undertaken for Tralee Chamber to support retailers in Tralee.

Following detailed work undertaken earlier this year as part of the ‘Lets Talk About Town’ surveys, Tralee Chamber and a team of students studying for their Bachelor of Business in IT Tralee are analysing ways to provide new opportunities for existing retailers in Tralee and to attract new retailers into the town.

They are asking the public to simply tell them about the brands and products they would like to see available in the town. The Survey Link is: https://forms.gle/eMeX5RE5RARziaQ98

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For the students, this forms part of their research project module course work in which they undertake a live-case, client-initiated research project as part of a project team.

For Tralee Chamber, this research will provide a comprehensive list of brands sought by the various generations and will also identify the land-use of the buildings within Tralee’s historic town centre boundary.

This in turn, will inform future retail initiatives which will support businesses in Tralee and will help to enhance the town centre experience.

Ken Tobin commenting on the research said; “By the end of the research we aim to have an up to date analysis of land use and vacancy in the town centre, and to have identified key opportunities which we will use to support existing retailers in Tralee to be able to expand or sustain their businesses, as well as potentially identifying new opportunities for retail to come and open in Tralee.

Last May we undertook a detailed survey to identify broadly what people wanted from Tralee as the town develops, this next step will help us identify how we address some of the vacancy in town. In order to make informed decisions on shopping in Tralee we are asking the public once again to give us their thoughts about what they want from retailers, and what they think may be missing.

The public’s participation in this research will be a show of support for the future our town centre and for our local businesses. It will help our retailers adapt and meet the needs of consumers who very much want a strong retail offering in Tralee.”

The research being undertaken by the students from IT Tralee will be concluding shortly, so the public are urged to complete the online survey on https://forms.gle/eMeX5RE5RARziaQ98