Tralee Business Wins Best eCommerce Award

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Matt Smith (left) of Beardsmith in Tralee receiving his Irish Micro Business award.

A TRALEE business has won an award at a ceremony in Limerick at the weekend.

The annual Irish Micro Business Awards (MBA) was the occasion for beard care and men’s grooming company, Beardsmith, to win the hotly contested best eCommerce Business award.

Beardsmith beat out some great companies from all over Ireland. The MBA judges were particularly impressed by the fusion of the traditionally made, all natural range alongside its modern online sales model.

Praise was also given to Beardsmith’s unique position in the men’s cosmetics market and potential for future growth.

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Specialising in beard care and men’s grooming products, Beardsmith was created in 2015 by Matt Smith – who also works as a theatre nurse at University Hospital Kerry.

Matt created a unique range and this strong foundation of products has allowed Beardsmith to go from strength to strength over the last four years.

Beardsmith has also grown to have over 10 suppliers nationwide and is now available in Tralee, Killarney, Listowel, Dingle, Limerick, Galway, Mullingar and Hereford in the UK.

The Beardsmith product range includes natural soaps and shampoos, beard oils and styling waxes and all are 100% chemical free. Beardsmith is available at

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