REPRESENTATIVES from Tralee hotels and businesses were among those who attended a workshop on Tuesday on how to capitalise on an upcoming social media initiative which will see Kerry promoted on different platforms.
Making sure tourism businesses are prepared to capitalise fully on an expected upswing in social media searches was the purpose of the Fáilte Ireland workshop which was held in the Brehon Hotel, Killarney.
The workshop was held ahead of an up-coming Tourism Ireland social media initiative with popular holiday booking website, TripAdvisor.
The Tourism Ireland Spring campaigns for the British and German markets will feature the Wild Atlantic Way and will run for four weeks and have the potential to substantially increase interest in visitor attractions, accommodation provision and activities offered by tourism businesses in the region.
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The British campaign will begin on March 5 with the campaign for Germany starting on March 12 next.
The workshop, facilitated jointly with Tourism Ireland and TripAdvisor, was held to outline the campaign details and highlight ways to engage with the TripAdvisor social media platforms.
The purpose is that when the campaign is live, there will be a depth of content available on TripAdvisor relating to tourism businesses along the Wild Atlantic Way.
Finola O’Mahony, Head of Europe at Tourism Ireland said; “The workshop is designed to help Industry get their Trip Advisor listings and offers optimised for the campaigns and to drive awareness for the Wild Atlantic way among culturally curious and great escaper Trip Advisor consumers, with targeted video, Facebook advertising and display, which in turn will help to drive bookings for participating Industry. We also hope that the campaign will drive interest for the direct routes into Kerry Airport from Frankfurt, Berlin, Stanstead and Luton.” Scroll down for photos…