Listowel Races McElligotts Kia Ladies Day judges Frankie Foster and Aoife Dunican in the new promo video.TODAY Listowel Race Company premiered its new campaign video, celebrating the people, places and journeys that make the annual Harvest Festival such a much-loved fixture in the Irish racing calendar.
With the campaign message “All roads lead to Listowel, but some journeys just take longer than others,” the film follows a colourful cast of characters as they make their way to the famous North Kerry racecourse.
Filmed over five weeks throughout July and early August at locations across Kerry, the campaign opens with the newly announced Listowel Races McElligotts Kia judges Frankie Foster and Aoife Dunican (the Style Bob) making their journey to Listowel over the spectacular Molls Gap. (watch below)
From there, viewers follow racegoers arriving through Kerry Airport, horses and their owners preparing for the big week, couples and families making their way through Listowel town, and a local getting ready to enjoy the serious racing and serious fun of the week as thousands of visitors descend on the town.
But there is one very special visitor still to arrive.
The film ends with the expected arrival of Alfie the Alien, a long-time visitor to Listowel Races, as he lands his spacecraft in the town park and makes his way to the races.
For further information, tickets and updates visit www.listowelraces.ie and follow #ListowelRaces and #Listowelisthegoal across Facebook, Instagram and X.
