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Kerry County Council and Fáilte Ireland are installing new bespoke bilingual wayfinding signage at 35 locations around Tralee town centre. Pictured at the new signage installation in the town park are Patricia Greaney, Kerry County Council, Veronica O’Connor, Fáilte Ireland, Cllr. Mikey Sheehy, Mayor of Tralee, Tomás Hayes, Colm Nagle, Micheál Lyons, and Alan Lawlor, all from Kerry County Council. Photo: Pauline Dennigan
INSTALLATION of the new bespoke bilingual wayfinding signage has commenced in Tralee town centre.
The project, which is funded by Kerry County Council and Fáilte Ireland (under the Destination Town Programme) will see directional, information and interpretive signage installed at 35 locations around the main town core.
The signage is aimed at pedestrians and provides information highlighting and directing visitors to the many points of interest in Tralee. The signature signage gives interpretive information on the town’s many important heritage sites.
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Mayor of Tralee, Cllr Mikey Sheehy, welcomed the signs as a fabulous addition to what Tralee has to offer to visitors: “The signage overlaps and compliments the Tralee Town Heritage Trail and contains QR codes to download the digital trail and audio guide. The signage also contains NaviLens codes which will allow visually impaired people to access interpretive and wayfinding content on their mobile devices,” he said.
The Fáilte Ireland Destination Town Initiative is part of the National Tourism Development Authority’s work to drive a better regional spread of overseas and domestic visitors and spend.
Josephine O’Driscoll, Manager, Wild Atlantic Way at Fáilte Ireland said: “Fáilte Ireland looks for every opportunity to expand the number of destinations that offer compelling visitor experiences with the potential to drive visitors across the regions. Initiatives, like our Destination Towns Scheme, are critical in doing this by boosting the tourism appeal of destinations across the country. The new bilingual wayfinding signage launched today with not only help visitors navigate Tralee but also highlights the town’s historical, natural, and cultural treasures – bringing the unique story of Tralee to life to new and exciting ways.”
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