THIS week, Listowel Race Company launched a video campaign which showcases some of the magic and beauty of the North Kerry landscape in the run up to the Listowel Harvest Racing Festival next month.

It features the historic and storied past of the vibrant town of Listowel and, most importantly, the wonderful, warm welcome and festivities that await all ages as preparations proceed in earnest for the forthcoming Festival from Sunday 22nd to Saturday 28th of September.

The campaign features well known local faces including horse trainer, Eoin McCarthy, publican and writer, Billy Keane, Chairman of Listowel Race Company, David Fitzmaurice, Secretary/Manager Brenda Daly, Head Groundsman Dan O’Connell, Enclosures Manager, John Sheehan, jockey Aoife O’Brien and this year’s judges of the McElligotts Kia Ladies Day Rosanna Davison and Heidi Higgins.

Continued below…

Featuring dramatic footage of the spectacular scenery off Bromore cliffs, horses riding out on Beale Beach and drone footage of Listowel Town, the core message of the campaign is when you come to the Listowel Races it truly is a complete experience as there is so much to do and see in North Kerry by day and by night. (see video below)

The concept for the campaign was developed by Orla Diffily and produced in association with George Doyle and Paudi Cronin of Neustock Media.

It was filmed over approximately 2 weeks from the end of July to early August with the crew utilising every sunny day to full advantage. It has a “movie” cinematic texture so as to make it visually appealing and already has over 100,000 views on social media platforms.

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