LEE Strand launched into the marketplace this week the Tetra Rex® Bio-based carton, the world’s first fully renewable pack.
Lee Strand’s €2 million manufacturing investment will offer customers a pack that is 100% renewable and 100% recyclable.
The revolutionary carton is recognised as a major step forward in the development of truly sustainable packaging and has won many prestigious international awards.
Speaking at the launch, John O’Sullivan, General Manager, Lee Strand stated “There is a strong demand in the market for environmentally friendly packages. Lee Strand’s 100% renewable pack will offer customers a fully renewable carton and cap that is made from materials that can be traced back to their plant-based source.”
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“The pack is good for the environment and it offers customers a product they can hold in their hands and know that is it fully sourced from plant based materials. We are saving the planet one pack at a time, it is essentially the pack that grows back.”
To celebrate the launch of Lee Strand’s new 100% Renewable carton, customers will be given the chance to win €1,000!
Lee Strand and Radio Kerry will be calling at random to homes in Kerry from Monday, October 14th until Friday, November 1st. If Lee Strand’s new 100% Renewable carton is in their fridge they will win a hamper.
Plus, all finalists will be in with a chance to win €1,000 at the Lee Strand & Radio Kerry live outside broadcast in Tralee on November 2nd. Customers will also have a chance to win merchandise on Lee Strand’s social media by posting images of the new pack with the hashtag #ReMOOable.
Lee Strand has a strong commitment to environmental excellence and has achieved many awards and accreditations. Nominated by the Irish National Accreditation Board (INAB) Lee Strand has represented Ireland at the European EMAS Awards (Eco-Management & Audit Scheme) in Germany in 2014.
Lee Strand is also the only company in Ireland registered with the prestigious EMAS III accreditation. Lee Strand has a proven track record in managing energy and sustainability. Lee Strand’s commitment to sustainability and resource efficiency has been acknowledged by the achievement of Energy Manager of the Year Award 2008, a prestigious award made by Sustainable Energy Ireland.
Lee Strand has also received many other accreditations including: Origin Green; ISO 22000:2005 – Food Safety; ISO 14001:2015 – Environment; Excellence Through People and the Health Mark.