WHILE the town was an explosion of colour and fun on Saturday at the CH Chemists parade, it also marked the beginning of Santaland at the store.

From now until Christmas Eve, the man in the red suit takes up residence in the grotto upstairs and children will have a chance to tell him what they’d love to see under the tree in four weeks time.

On arrival at Santa Land, meet Elfie Elf who will take you on a magical interactive journey to the North Pole.

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This exciting experience will bring you through the mystical ice castle and into the enchanted forest where you will see Mrs Claus and the beautiful Ice Princess prepare for the festive season in Santa Land.

Sit on Santa’s sleigh and meet the man himself in his cozy log cabin; where he will have a special treat for all those good children on his nice list.

Along with a gift waiting for you when you get to Santa… you will leave with a unique photo of your visit. For more on how to book click here

CH Chemists captured all the magic of Santa’s arrival at the store on Saturday in this wonderful video below…