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Photographed at the launch of the ‘Food for Good’ Christmas Campaign in the Aldi Royal Canal Park Store is TV personality, Glenda Gilson and Co – Founder of FoodCloud, Aoibheann O’Brien. Pic: Conor McCabe.
ALDI has launched its Food For Good campaign with FoodCloud to help those in need this Christmas, including their charity partners Novas Knocklee House and ADAPT Kerry Women’s Refuge in Tralee.
A new independent survey from Aldi has found that households in Kerry throw out over €1.5m worth of food each year, peaking at Christmas time, when households waste half as much again – the equivalent of thousands of Christmas dinners.
The survey revealed Irish shoppers waste 50% more food during Christmas week than compared to the rest of the year.
Despite shoppers reporting an increased propensity to help charities during the festive season (with 69% responding that they were more likely to give to charity at Christmas), only 21% of those surveyed donated excess Christmas food to those in need last year.
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With the Food For Good campaign with FoodCloud, customers can purchase and leave food donations in their local store, so that it can be distributed to local charities.
The campaign has seen Aldi stores across the country pair directly with charity partners, with partnered charities able to visit their local Aldi store to pick up donated food daily for the duration of the campaign.
Some of the charities in Kerry that will feel this benefit include Killarney Community Services, Listowel Christian Fellowship, Novas Knocklee House and ADAPT Kerry Women’s Refuge.
Aldi’s partnership with FoodCloud has ensured charities around Kerry receive regular deliveries of excess food from Aldi stores. To date charities in Kerry have received over 91,000 meals from the partnership – equating to a saving of more than €115,000 for the charity partners involved.
Announcing the launch of the ‘Food For Good’ Christmas Campaign, co-founder of FoodCloud Aoibheann O’Brien said: “We are asking Aldi shoppers to help us in doing good for those in need across the country by donating in store. We have over 100 local charities partnered directly with Aldi stores across the country, ensuring the food donated will be going to those most in need in the community.”
The following non-perishable items are requested as donations to the ‘Food For Good’ Christmas Campaign:
• Tea Bags
• Instant Coffee
• Biscuits
• Sugar
• Breakfast Cereals
• Tinned Goods
• Pasta and Pasta Sauces
• Jam
• Rice and Rice Pudding
• Soft Drinks
• Sweet Treats
• Selection Boxes
• Christmas Cake
• Christmas Pudding
