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Fiona O’Connor of the INEC Gleneagle Arena at the Discover Kerry stand at the National Ploughing Championships this week.
DISCOVER Kerry, the brand that promotes tourism for county Kerry, hosted an exhibition tent at the National Ploughing Championships this week in Ratheniska, Co. Laois.
The ‘Farming Festival’ made a welcome return in its usual format, with over 1,700 exhibitors filling the 900-acre site over three days.
Kerry Tourism Industry Federation (KTIF), with the support of Kerry County Council, hosted a 162m squared tented patch at the event to give a taste of what Kerry has to offer to visitors in a coordinated and joint effort under the brand ‘Discover Kerry’.
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With the aid of reusable visual display and digital screens, tourism industry professionals met and engaged with attendees over the course of the three days.
Rose of Tralee 2022, Rachel Duffy, also popped in to do her bit for promoting the county.
Rose of Tralee 2022, Rachel Duffy, at the Discover Kerry stand.
As Ireland’s number one sustainable tourism destination, according to the Global Destination Sustainability Movement, Discover Kerry and all exhibitors within the tent took a unified approach not to bring or distribute any printed materials or promotional items. Instead, exhibitors used digital devices and directed people to online resources.
Pat O’Leary, chairperson of KTIF said “This concerted effort significantly reduced printed materials, single use plastic promotional items, transport costs, labour hours and waste. In Kerry we aim to bring sustainability to the forefront of tourism and put it at the heart of what we do and we believe this effort is acknowledged by visitors to the county.”
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