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Members of the Board of Kerry Tourism Industry Federation Patrick O’Donoghue, Colette O’Connor, CEO Tralee Chamber Alliance, Pat O’Leary, Chairperson and Katie O’Carroll of Waterville Enterprise & Marketing Network at the Kerry Tourism Industry Federation Members Meeting in The Gleneagle Hotel, Killarney 2023. Photo: Don MacMonagle
KERRY Tourism Industry Federation held a Members’ Day at the Gleneagle Hotel on Tuesday, March 28.
In addressing the membership on the day, Chairperson Pat O’Leary spoke of how the tourism industry of Kerry has used the platform of KTIF since its establishment in 2020 to form solutions to challenges faced by the industry and represent the industry with a collective voice at both county and national level.
In its four years of operation, KTIF has also raised the profile and advocated for tourism industry education and upskilling. In 2021 and 2022, KTIF’s active sustainability sub-committee worked with industry partners to achieve a Global Sustainable Destination ranking of thirteenth in the world.
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The federation also continues to lead the collaborative destination marketing for Kerry through its tourism brand Discover Kerry.
Members of KTIF are being encouraged to support the development of www.discoverkerry.com which is a partnership project of KTIF, Kerry SciTech, and Kerry County Council. An industry-wide call for events, product/business listings, and content submissions will follow from KTIF.
Following the success of the Members’ event, Chairperson Pat O’Leary is encouraging the business and tourism communities around Kerry to engage further with the Kerry Tourism Industry Federation member organisation most relevant for them.
KTIF also welcomed the Fáilte Ireland team to the meeting and Jill deAzevedo presented visitor survey findings for Kerry which was very positive and gave much encouragement as well as points for discussion for the members.
KTIF Chairperson Pat O’Leary says; “We are encouraged by the support of the many local business and community alliances, regional tourism networks, and representative agencies who make up the Kerry Tourism Industry Federation membership. Together, we will continue to advocate for the tourism industry at local and national Government levels, provide the platform and forum for the development of sustainability policies and initiatives for the tourism sector, support industry education/upskilling and collaborative destination marketing for Kerry.”
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