Study Shows Credit Unions Are Ireland’s Most Trusted Organisations

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The team at Cara Credit Union in Tralee. (File Photo)

CARA Credit Union together with all the credit unions throughout the country have been named the most highly regarded organisations in Ireland according to the latest Ireland RepTrak® 2020 study carried out by The Reputations Agency.

With a score of 83.7, credit unions took the top spot overall for their role as a trusted cornerstone of local communities with over 3.6 million members nationwide.

The Ireland RepTrak® 2020 study, undertaken by the Reputations Agency for the 11th consecutive year, delves into the perceptions of over 7,000 members of the public collected during January and February 2020 and measures the level of trust, respect, admiration and esteem they have for 100 organisations in Ireland.

The study highlighted that, for the Irish population, community-based organisations pave the way for trust and leadership. Credit Unions scored consistently well in six of the seven reputational drivers, leading the way in Governance.

Speaking about the achievement, Pa Laide, CEO of Cara Credit Union said, “We are proud to be part of a movement that is regarded so highly across the country.

“It is no surprise because our dedicated staff and volunteers genuinely care about what our members want, and this is why we have consistently tailored our services and products to our members’ specific needs. Nowhere is this more evident than during the current pandemic where credit unions have shown huge innovation and flexibility to continue to deliver services to their members. We are delighted to celebrate this good news and we would like to say a heartfelt thanks to all our valued members in Tralee, Castleisland and Killorglin for their continued loyalty and support. Of particular note in theresults is that credit unions lead the way in Governance, no mean achievement for a completely volunteer led organisation.”

“Credit unions have forged a strong bond with their members and indeed the wider community. This is not just because of our commitment to the provision of member-driven, not-for-profit savings and loan services, but also due to our programme of sponsorship and donations to local sporting clubs, youth initiatives and charities” continued Pa Laide.

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