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Pictured at the MTU Kerry were Mary Rose Stafford MTU, Becky Hargrove, Manager of Kerry Convention Bureau, MTU President Maggie Cusack, Patrice O’Mahony Fáilte Ireland and Fiona O’Donoghue. Photo By : Domnick Walsh © Eye Focus LTD
WORKING in partnership under the banner of the Kerry Ambassador Programme, Kerry Convention Bureau and Fáilte Ireland have joined forces to recruit academics from Munster Technological University to bring more international conferences to the area.
Following an invitation extended by MTU President Maggie Cusack and founding Kerry Ambassador Mary Rose Stafford, 20 leading academics across multiple disciplines were given a special briefing at a ‘Lunch and Learn’ event in MTU’s North Kerry Campus, detailing how they can help bring major international events and conferences to Ireland with the support of the Kerry Ambassador Programme.
The Kerry Ambassador Programme is a pioneering county initiative designed to drive economic growth through business events and raise Kerry’s profile as a global business hub.
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Launched in October 2022, and led by Kerry Convention Bureau, it is managed in partnership with Kerry County Council, Fáilte Ireland, Meet in Ireland, Kerry Tourism Industry Federation, Kerry SciTech and Prosper Kerry.
As part of a drive to grow the programme’s pool of Kerry Conference Ambassadors, the ‘Lunch and Learn’ event was focused specifically on academics and their ability to bid for international conferences in their area of expertise.
Pictured at the MTU Kerry were Patrice O’Mahony Fáilte Ireland , Becky Hargrove, Manager of Kerry Convention Bureau and Fiona O’Donoghue. Photo By : Domnick Walsh © Eye Focus LTD
Providing examples from MTU academics recognised as founding Kerry Ambassadors, who had already successfully attracted events to the region, the event highlighted how Kerry Conference Ambassadors are hugely important in sourcing and winning this lucrative tourism business for Kerry.
A presentation was given by Patrice O’Mahony, Commercial Development Officer as to how Fáilte Ireland’s support helps shoulder some of the financial costs associated with bidding for international business, while Becky Hargrove, Manager of Kerry Convention Bureau explained how they are on hand to offer practical advice and assistance from the start to end of the bid journey.
Becky Hargrove, Manager of Kerry Convention Bureau said; “We were delighted to have so many from MTU attend this education session, and to have the opportunity to inspire them as to the benefits of becoming a Kerry Conference Ambassador.”
“We were able to share with them the many notable benefits associated with becoming a Kerry Conference Ambassador, including the opportunity to raise the profile of their work and MTU amongst their peers, become recognised as a leader in their field of expertise, establish platforms for research projects and international collaboration and also playing in an important role in generating economic benefits and profile for Kerry”.
The Kerry Ambassador Programme has been created for community and industry leaders who are interested in supporting the county by influencing and attracting business events and investment opportunities to Kerry.
For more information on the Kerry Ambassador Programme, visit www.kerryconventionbureau.com/ambassadors
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