THE new greenway projects in County Kerry will be known and branded as the ‘Kingdom of Kerry Greenways.’
At a meeting of Kerry County Council today, councillors were presented with naming options and brand concepts for the two greenway projects which are due to open this summer.
The Tralee-Fenit and Listowel-Abbeyfeale greenways will be open to the public in the coming months.
The decision on the name of the greenways follows a stakeholder survey in relation to the two north Kerry projects which was undertaken by Kerry County Council, Fáilte Ireland and local community and business representatives.
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The survey highlighted the importance of greenways as amenities for the local community as well as their role in attracting visitors to the county.
Groups and individuals along both routes were surveyed to inform the creative process and to aid the development of distinctive branding and marketing by Zinc Design Consultants.
“The naming process was undertaken in conjunction with Fáilte Ireland. The aim of the process was to select a name for the Kerry Greenways that is distinctive, appealing, and attractive to a local, domestic and international audience,” said Niamh O’Sullivan, Head of Kerry County Council’s Tourism Unit.
“This process resulted in a wide variety of names being suggested with two names being shortlisted for consideration. The name will act as an overarching or collective name for new greenways and will apply to other greenway projects in Kerry in the coming years,” she said.
Following today’s meeting, the consultants will further refine the branding and design concepts in advance of the opening of the Tralee-Fenit and Listowel-Abbeyfeale greenways over the summer.
The Cathaoirleach of Kerry County Council, Cllr Jimmy Moloney welcomed the decision: “It is really exciting to see the design and branding concepts for the greenways coming to fruition. This is an important part of the process.
“Choosing an overarching name such as ‘Kingdom of Kerry Greenway’ allows us to seamlessly integrate future greenways into the marketing and branding of all greenways in Kerry.
“I want to thank all of the stakeholders who engaged with the consultation phase and I look forward to seeing the final brand being produced very soon,” he said.
Our movie guy, James Finnegan, has the pick of the movies on RTE and TG4 this weekend…
The Peaches is managed by former player with a deep thirst problem Jimmy Duggan, played by Tom Hanks who puts in a typical Tom Hanks performance.
With a fantastic vocal cast including Johnny Depp (Sherlock), Chiwetel Ejiofor (Watson), Gnomeo (James McAvoy), Emily Blunt (Juliet) and Michael Caine, Maggie Smith, Julie Walters and Ozzy Ozbourne as the purloined garden ornaments, this is not the greatest script, but it does have the wacky visual comedy so beloved by children (and childish adults like me).
William Shakespeare (Joseph Fiennes) has writers block and is in desperate need of inspiration. His latest Opus, Romeo and Ethel the Pirates Daughter, is not quiet coming together.
There are books that seem unfilmable. One such is Perfume: The Story of a Murderer (Saturday 11.30pm RTE2) yet this is a masterpiece of a film. It is however, dark, dark, dark – so be warned.
THE number of new COVID-19 cases in the Tralee Local Electoral Area (LEA) remains high in the 14 day period up to Monday, April 4.
BAD news for shoppers.
KERRY County Council’s Arts Office is seeking proposals from professional, experienced practitioners to deliver events for the 2022 Cruinniú na nÓg programme.
THE Food Friday pageant on The Passion of Christ will again be staged in the Church of St John the Baptist, Castle St, Tralee, after a three-year enforced COVID break.