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Virgin Media TV presenter Martin King and beauty expert and entrepreneur Pamela Laird issue rallying call for Virtual Alzheimer’s Memory Walk fundraiser. Photo: Karen Morgan / Lensmen
VIRGIN Media TV presenter Martin King and beauty expert and entrepreneur Pamela Laird issue rallying call for Kerry people to take part in th Virtual Alzheimer’s Memory Walk fundraiser.
The walk, supported by Iceland, is taking place nationwide on Sunday, September 19 during World Alzheimer’s Month 2021.
Alzheimer’s Memory Walk is a family-friendly series of walks suitable for all ages and abilities to unite together with their families and communities to raise awareness and funds for dementia supports.
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The ASI is hoping that 5,000 walkers across Ireland will help them raise €250,000 for vital services that are helping to support so many people with dementia and their family carers across Ireland through the COVID-19 public health emergency and the aftermath of the lockdown.
Family-friendly prices €7 for kids and €18 for adults. Visit www.memorywalk.ie and; register for your pack and t-shirt. You can then plan your route for Sunday, September 19.
Martin King shared his family connection with dementia in a moving documentary called ‘We Need to Talk About Dementia’, which formed part of the successful Donate for Dementia Week on Virgin Media TV last March, and received a warm reception for its honesty and sensitive portrayal of dementia.
Martin’s mother, Christina, was diagnosed with dementia and passed away in 2019. Martin is delighted to support the Alzheimer’s Memory Walk this year as he hopes it will raise much awareness and funds for people with dementia and their family carers.
“I am delighted to be a part of Alzheimer’s Memory Walk this year – it’s a terrific way to raise awareness and raise vital funds for The Alzheimer Society of Ireland during World Alzheimer’s Month in September,” said Martin.
“Through my own mother’s journey with dementia I got a look at how tough it can be for families and they really need so much support.”
Pamela Laird is also delighted to back the campaign and has shared her family connection with dementia as her father, Sylvester, was diagnosed with dementia in 2016.
The Dublin-based entrepreneur has said while the family started noticing changes with her father as far back as 2010, the dementia diagnosis was still very challenging for them all to deal with – especially when the pandemic hit.
“I am delighted to be ambassador for Alzheimer’s Memory Walk again this year – it’s an excellent way to bring families and communities together to raise vital money and awareness during World Alzheimer’s Month 2021.”
